Finger it is a campaign designed to excite and engage students in a new and humours way to fight climate change. Through vigourous research, the campaign is designed not only to encourage but to enable easy ways for the user to save energy. By removing negative stigmas to climate change, the campaign incorporates student humour with a range of touch points to keep the students involved.
The thought process behind the campaign.
Menu and poke screens in which users can track how many sockets they have switched off, mainly used for fun.
Through institutions, individuals can choose a house or hall option and through this the app will provide them allocated allowance. By reducing their use they gain points with regards to how much energy they have saved.
Engaging the audience with the campaign, the website is used as a touch point to find out more from the print media, what the campaign is for, where they can order the products and volunteer to help the cause.
A case that will charge users phones whilst in the sun. During the summer months users will be able to top up their battery without having to use their charger at home. With this, the use of overnight charging would be decreased.
