Brief: Create a campaign promoting the dangers of texting whilst driving.
Idea: To combine simple images for instant recognition. With a truthful approach, the outcome is hard hitting.
Outcome: 1. Print campaign 2. Ambient Idea to make use of spaces in which cars have already crashed.
3.Instant integrated app on smart phones that stops mobile use when over the speed of 10mph. When the user continues to open the phone, the user will digitally knock a child off their bike. The phone will remain unusable. As well as this, the campaign uses real crash points as reserved sites for the next careless driver.
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The App:
1. Innacctive when user excells 10 mph
2. Only activates when the users phone is within 5 meters from the engine.
3. Similar to the temperature features, the mobile will highlight the speed in which they are travelling.
4. If the user attempts to open the phone, swipping across will effectively knock the child from its bike. Further reminding the user of the dangers of being on their phone whilst driving.