Brief: Encourage more adults to vist the theme park Alton Towers.

 

Idea: To combine real life emotions with those evoked on a range of rides at Alton Towers. Through pairing ride names to scenarios, adults can gain a wider understanding about the type of ride, emotion or experience they can gain around the park. 

 

Outcome: A series of large prints matched with ambient ideas and short radio advertising. There is also room for specific ride sponsorship such as Colgate for The Smiler.