Brief: Promote a new online taxi booking service.

 

Idea: Develop the habit of users booking taxis online by making it simple to do so all around the country. 

 

Outcome: 1. Simple print adverts.

2. Stunt- Moveable 'taxi ranks' will utilize small spaces by providing a plastic shelter attatched to empty wall space. The shelter provides a WIFI connection in which users who sit down can be directed to the City Cabs website. By answering a few questions on their mobile a taxi is confirmed (if they have used a previous hotspot their details are remembered when they connect to wifi). They can then sit and wait for an automatic response sent to their mobile to tell them their taxi has arrived.