I Wish I’d Made The Life Saving Dot

Now here’s a smart product invention.

The Life Saving Dots were created to enable thousands of women to receive the nutrients they were lacking Iodine. With minimal resources it was difficult for women to receive the supplements in rural India.

Grey for good spotted a problem and produced this really smart solution. They teamed up with a medical foundation and distrbuted the patches across India.

I love this because it’s a great example of solving problems through mediums that not only already exist, but are already incorporated so heavily within peoples daily routines. The bindi provided the daily dosage

This is a great example of a brand going further than traditional advertising to create positive change in areas around them.

Heres a link to the video: https://www.youtube.com/watch?v=Sclg_AfGzcE